Placement Details:
- www.wwd.com (Women’s Wear Daily)
- Rotating Banner Ad in the Retail Section
- 100,000 impressions/mo.
- One month run
Description:We had just completed a corporate “rebranding” that included a new logo and company name change and PBS had become the exclusive representative for the Oncor International Real Estate Network in NYC. We had also done some significant retail deals and wanted to increase our exposure on wwd.com where fashion retail executives might see our name. The animated woman’s silhouette in the ad fit right into the context of a fashion publication. My role included:
- Creative/Conceptual Development
- Project Management
- Media Planning/Ad Buy