PETSNOBS INTERNATIONAL   •   2003

Situation: Start-up dog apparel manufacturer lacked a sales team, online exposure and a strong web presence that would showcase the collection and attract retailers who were critical to growth.

Solution: A clean, minimalist site that featured product pages with a story and theme for each item. Sizing information was clearly displayed and easily accessible. An online signup/evalution form was setup to capture potential retailers and understand market dynamics.

My role included the following:

• Creative/Conceptual Development
• Information Architecture/User Interface
• Front-end Visual Design
• Coding – HTML, MySQL, PHP, CSS.
• Production – Banners, Image Optimization.