Resourceful, detail-oriented professional who has achieved cost-savings and productivity increases in entrepreneurial settings. Spearheaded new initiatives and built highly productive and effective teams. Galvanized marketing and branding efforts and introduced cost-savings on projects including but not limited to corporate sales kits, web development, online advertising and new business development.
Marketing Communications & Branding • Proposals, RFP’s and Presentations • Brochures & Collateral • Direct Mail Campaigns • Print & Web Advertising • Corporate Logo/ID • Proofreading • Quality Control Press Checks • E-mail Marketing • Pay-per-click Advertising • Budget Planning & Management • Vendor Contract Negotiation & Liaison • Information Architecture • Market Research & Demographics
Transformed branding and communications of small boutique firm to raise company profile and enable it to compete with larger more established firms for new assignments. Consequently, we won several key landlord agencies that led directly to transactions in excess of $3 Million in first 2 years. Wrote winning RFP responses to help secure clients (i.e. Timberland & Levi’s) that led to revenues in excess of $10M. Negotiated and secured annual print and online advertising contracts with major publications (NYTimes, NYPost, WWD) that saved over 40% off book rates.
PETSNOBS INTERNATIONAL (Dog Apparel Manufacturer) Founding Partner • New York, NY (2003 - 2006)Catalyzed idea for dog apparel business into a company with a distinctive brand that included a dynamic business to business website, collateral/sales material and inventory system. Enhanced web presence through pay per click campaigns, affiliate marketing and editorial placements/product reviews. Forged alliances with retailers (including Saks Fifth Avenue and a major catalogue) through tradeshows and registration leads through website. Crystalized product strategy that focused on most successful line with greatest potential subsequently increasing revenues by 300% from first to second selling season.
NEWMARK KNIGHT FRANK (Commercial Real Estate Firm) Design Director • New York, NY (1996-2002)Spearheaded first corporate website (1997) that was one of the first to feature online listings in the NYC commercial real estate market. Led efforts to enrich corporate branding and delivered a manual of “best practices” for internal and external communications. Assembled and motivated a highly skilled internal design team that annually delivered 30+ high quality printed brochures/marketing pieces within tight budgetary/time constraints and serviced all marketing/presentation needs of 500 person firm.
ROY F. WESTON, INC. (Environmental Consulting Firm) Sr. Designer • New York, NY (1995-1996)Solved numerous technical challenges with a large repository of CAD drawings and managed all illustrations, charts, maps for major Draft Environmental Impact Statement for NYC Department of Sanitation.
BRAINWORKS, INC. (Computer Accessories Manufacturer) Staff Designer • Port Washington, NY (1994-1995)Collaborated on team that launched products for 3 major licensees - (Nickelodeon, Star Trek and Flinstones) for major holiday rollout. Steered several components of product kits from prototyping to manufacturing.
MONTALBANO DEVELOPMENT, INC. (Product Development Firm) Jr. Designer • Great Neck, NY (1993-1994)Managed CAD drawings, prototypes and presentation drawings for scientific and audio equipment for clients including Perkin Elmer and Otari.
Launched business to business marketing initiative for NYC retail flagship store. Built email database and currently manage bi-weekly e-mail campaign with 99% delivery rate, 40% open rate and 7-10% click-thru rate.
MACHELPNYC New York, NY (Current)Audited and streamlined mac help desk support for the art department of a major publishing company.
ST MICROELECTRONICS New York, NY | London, UK (2005-Current)Coordinated, edited and proofed over 350 Powerpoint slides for a Fortune 500 semiconductor manufacturer's annual investor/analyst conference. Successfully liaisoned with printers for production of 500 short-run digital books with 48-72 hour turnaround for entire project.
JOSS REALTY PARTNERS New York, NY (2005-2009)Executed corporate identity package including logo, stationary and business cards.
Illustrator CS3 - Photoshop CS3 - InDesign CS3 - Acrobat Pro CS3 - QuarkXpress
WEB/MULTIMEDIADreamweaver CS3 - Fireworks - Flash CS3 - Quicktime Pro - Adobe Soundbooth CS3 - iDVD
PRODUCTIVITYMicrosoft Office - Powerpoint, Word and Excel - MS Outlook/Entourage - MYOB AccountEdge
MISCELLANEOUSAutoCAD LT 2007 - Adobe Lightroom - Parallels Mac Desktop - Apple Remote Desktop
TechnologiesXHTML - CSS - MySQL - Actionscript 3.0 - Video compression - SEO - Website setup and maintenance
PlatformsMac OS X Hardware/software troubleshooting/Setup/Networking Windows XP Setup/Networking
CertificationsApple Certified Support Professional 10.5
BFA Industrial Design Seattle, WA (1991)
NEW YORK UNIVERSITYProfessional certificate in E-Business Development New York, NY (2001-2003)
Chaired special events marketing committee for fund raising events. Mentored a 13 year-old boy through a school based program for one school year.
PRESIDENT OF COOP BOARD New York, NY (2002-2009)Managed operation of small co-op building that included conducting annual shareholder meetings, consolidating corporation finances and streamlining building processes (i.e. electronic debiting/online bill payment for vendors).
1998 Employee of the Year - Newmark and Co. Real Estate, Inc.
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