Situation: The existing corporate sales kit was in need of updating to reflect the firm’s recent expansion and growing business. The logotype/branding was going to be enhanced as part of this project.

Solution: We created a folder utilizing silver with a simple embossing of just the company name on the front – thus de-emphasizing the logo symbol without eliminating it or altering it drastically. A slit was put into the pocket to accommodate one of several small booklets. The larger pocket could be used for individual sheets relevant to the particular meeting/presentation. The smaller booklets carried through the silver theme as well as some vellum pages and spot varnishes. The new sales kit was well-received companywide.