Situation: No formal branding standards or corporate brochure existed. Since most content of the brochure would not be static and would be updated continuously, flexibility to make changes was critical. Additionally, the pages would ideally be printed out on a standard color laser printer as needed.

Solution: I created a template with different image headers and page frame elements printed via traditional offset printing on laser compatible paper. The main body content was then printed on the corresponding templates in the color laser printer. The pages were then assembled and bound in custom books on demand. Later, a silkscreened clear plastic cover was added. This solution served the needs of the firm well and precluded the need for any sort of fixed brochure.