Situation: The Landlord for a new Class A office development had already spent over $100K on marketing efforts that had included an expensive bound brochure and print advertising campaign. Thus, the budget for this project was limited when we became the exclusive leasing agent for the building.

Solution: We created a simple and economical 3 panel foldout brochure with a pocket for inserts. Working with an architect we developed new prebuilt plans and renderings. We also had new photos taken of the neighborhood and created a custom map of the area to highlight the amenities in the area. All of these elements were incorporated into the brochure as well as a website, window signage and an email marketing campaign. Within a year, two of the available spaces were leased in a very challenging real estate market.